As the green carpet award were held three weeks ago in La Scala in Milan to close the fashion week, let’s look back and learn more about sustainable fashion.
First, this event -the green carpet award- is brand new, since its first edition was held in 2017! It was partly organized by the founder of Eco-Age (Eco-Age is a specialist in sustainability and communications consultancy), Livia Fifth, to encourage and internationally recognize sustainable fashion. She benefited from the help of many well-known high-fashion houses, such as Valentino, Prada or Gucci, who were really committed to this event and disclosed their emerging green labels to raise awareness about sustainable fashion. It also aims at rehabilitating ancestral craftmanship, such as cobblery, which Italia is full of.
In a nutshell, one could say that beyond giving award, the goal really is to point fashion in the right path and initiate a real transition. To understand better the values and traditional approach this Green Carpet Award is about, let’s look closer to three of the winners of this year: The cobblers of Ferragamo for the art of craftsmanship award; Suzy Menkes (International Editor for 21 international editions of Vogue online) for the visionary award; and Donatella Versace (artistic director for the Versace house) for the CNMI (Camera Nazionale della Moda Italiana, ie National Chamber of Italian Fashion) in recognition for sustainability award.