It is high time the fashion industry shifts to a greener and more sustainable approach.
As Paris fashion week is coming to an end and the fashion week season is almost over, one should turn back and look at what can be remembered in the area of sustainable and green fashion. The answer is actually not in Paris, but in Helsinki (20th – 25th July 2018, founded and organized by Evelyn Mora, a 26 years old entrepreneur) and -more famously- in Milan (18th – 24th September 2018). The fashion industry represents a challenge for the environment: fast fashion, polluting raw materials or bad production methods can really damage it, not to mention the waste it can represent or the danger for people working on such factories. This is all reasons why one has to find an alternative. But most importantly, the fashion weeks begin to raise awareness about environmental issues and challenges ahead of them, that is a major step to help people mobilize and being involve in protecting the environment and pushing for a more sustainable fashion development.